On the 23rd of January 2017, Lucasfilm announced the title of the next instalment of Star Wars, The Last Jedi. They done so through the use of social media and their official website, reaching out to its online audience about the upcoming film. Despite speculation and expectations, there isn't much else we've heard about the film, coming … Continue reading What’s Next?
Star Wars: What Can We Learn?
I haven't been shy in discussing how Star Wars has changed film marketing forever and is definitely one of the most powerful film franchises of all time, still holding that title to date. With a date dedicated to themselves; May the 4th - 'May the 4th be with you' - Star Wars has taken over the … Continue reading Star Wars: What Can We Learn?
Disney Takes Over
2012 became a life-changing year for the Star Wars franchise, as George Lucas and Lucasfilm Ltd sold the entire franchise to Disney for $4.05 billion in cash and Disney's stock (Lucas wanted a walk-in wardrobe of Disney Princess frocks, I reckon...). The taken over of the Star Wars franchise opened opportunity for future TV shows, … Continue reading Disney Takes Over
The Original and Prequel Trilogies
Star Wars is well-known for its transmedia marketing technique. Star Wars can be found over a number of different platforms and heres a list of platforms and products I know so far: Films (of course!) A number of different television series, including specials and running series, some continuing today. Games, on a number of different … Continue reading The Original and Prequel Trilogies
Transmedia in Star Wars
Star Wars is well-known for its transmedia marketing technique. Star Wars can be found over a number of different platforms and heres a list of platforms and products I know so far: Films (of course!) A number of different television series, including specials and running series, some continuing today. Games, on a number of different … Continue reading Transmedia in Star Wars
Star Wars Marketing Overview
When trying to understand how a film industry markets it is important to look at a different set of films, genres and budgets and their marketing techniques individually. As a team we've looked at Deadpool, Hunger Games, Cloverfield and Blair Witch but now I want to focus on a long running franchise, comparing how they marketed 40 years … Continue reading Star Wars Marketing Overview
Star Wars Marketing 